Plenty

Our goal was to turn innovation into craving, to help audiences not only understand what vertical farming is, but desire its products and trust the brand behind them. Every brief was an opportunity to translate strategic insights into creative concepts that elevated and expanded Plenty’s visual ecosystem. I leveraged existing brand assets and crafted new ones to shape Plenty’s visual narrative across creative and motion graphics. I crafted the "Growing Clean" visuals, positioning Plenty as an actor in building a cleaner, more trustworthy food system in the US, by executing campaign visuals and web and social ads. I made Plenty’s leafy greens as innovative as they are desirable, producing mouthwatering social media content. I worked to educate, entice, and inspire, turning a “WTF” tech concept into a “Wow” consumer revelation through motion graphics for the Plant Lab video series, social media content, and newsletters.

My work for Plenty spans social media strategy and content production, designing new brand assets, ads, newsletters, motion design, event materials, murals, swag, and presentations. I played a key role in ensuring strategic and positioning alignment, brand consistency across touchpoints, and a scalable brand presence that supported growth and leadership in the vertical farming space. It also gave me the opportunity to develop workflows and brand system that streamlined production while maintaining brand consistency. Navigating a startup environment and consumer brand marketing strategies has made me a strong asset for creative teams and brands looking for versatile, high-quality execution rooted in strong strategic alignment across every touchpoint.