CAADRIA 2024
Accelerated Design
CAADRIA (Computer-Aided Architectural Design Research in Asia) 2024, is a conference hosted by the Singapore University of Technology and Design, bringing together global leaders in computational design to reflect on the role of architecture and technology in a time of constant acceleration. Under the supervision of Practice Theory (Singapore), I worked alongside Pierre-Ange Aznar (Art Direction) and Léo Imbert (Motion Design) on the branding phase of the conference. Shaping an identity system that challenged clarity, celebrated distortion, and asked one provocative question: What happens when we accelerate too quickly?
Client:
CAADRIA 2024
Year:
2024
Type:
Branding
,
Web Design
Project Description
CAADRIA 2024 explored the theme of Accelerated Design, asking what happens when systems—architectural, technological, environmental—move too fast. Our challenge was to turn that question into a visual identity that felt unstable, evolving, and alive.
Working with Practice Theory, I helped develop a branding system built on distortion, fragmentation, and generative logic. The logo stretched to the edge of recognition. Human-submitted gradients became training data for AI, creating a loop where each new asset was a degraded version of the last.
The identity became a living process, responsive, unstable, and self-aware. Not a look, but a tension. Not a system of control, but one that reflected the very chaos the conference aimed to confront.
Credits
Creative Direction
:
Practice Theory
Art Direction & Design
:
Ismail FIkri, Pierre-Ange Aznar
Motion Design
:
Léo Imbert
