The Pearl™
Therapy & Self-Discovery Reimagined
THE PEARL is a U.S.-based mental health startup offering an AI-powered companion for reflection and growth. The challenge: build a brand and digital presence that feels deeply human, emotionally intelligent, and quietly powerful. From identity design to web experience, our goal was to craft a calm, meaningful space, one that feels more like a pause than a pitch.
Client:
The Pearl™
Year:
2024
Type:
Branding
,
Web Design
Project Description
THE PEARL™ is a moment of pause in a world of noise. Working closely with the founders, I helped shape the visual identity from the ground up, developing a system that balances intelligence with empathy. The logotype and mark reflect clarity and fluidity, while the broader system incorporates subtle gradients, soft spatial rhythm, and poetic typography.
On the web, our goal was to build an experience that reflects how the product feels: safe, slow, and intentional. Using Framer, I designed a site that unfolds gently, using scroll-based transitions, minimal UI, and ambient movement to echo the therapeutic tone of the brand.
The result is a brand and web experience that doesn't overwhelm, it invites. It listens. It gives space. Just like THE PEARL itself.
Credits
Art Direction & Design
:
Ismail Fikri, Pierre-Ange Aznar.
Web Design
:
Ismail Fikri
Integration
:
Ismail Fikri
