CAADRIA 2024,
Accelerated Design.
Branding
Web Design
CAADRIA 2024 is the annual conference on Computer-Aided Architectural Design Research in Asia, hosted by the Singapore University of Technology and Design. Under the creative direction of Practice Theory, I contributed to the development of the visual identity system based on the theme “Accelerated Design.” The concept explored ideas of speed, distortion, and human input through a dynamic generative framework that evolved across digital, print, and motion applications.
The identity had to move, shift, and strain, just like the world it speaks to.
From clarity to chaos and back again, design as a generative loop.
About
The resulting identity expressed the intersection of technology and creativity at the core of CAADRIA 2024, offering a flexible visual system capable of adapting and transforming — a direct reflection of the conference’s spirit of innovation and experimentation.
Services
Design of the visual identity system
Creation of the logo and associated graphic principles
Design of digital and social media templates
Web design
Credits
Creative Direction :
Practice Theory
Design & Web Design :
Ismail Fikri
Pierre-Ange Aznar
Motion Design :
Léo Imbert
