Plenty,
Rewriting the Rules of Agriculture.
Graphic Design
Motion Design
Social Media
Plenty is a California-based AgTech startup on a mission to rewrite the rules of agriculture. They design fully automated indoor farms where crops are grown vertically on high towers, in precisely controlled environments, from seed to packaging. The result: exceptional produce sold through partners and under the Plenty brand.
Collaborated on the evolution of Plenty’s brand expression, designing content and digital assets that translated its mission of sustainable, high-tech farming into a clear and inspiring visual language. Work included campaign visuals, motion design, and digital communication materials aligned with the brand’s strategic direction.
Reframing what farming looks like at the world’s most advanced indoor vertical farm.
Building belief in "Growing Clean". Crafting a cleaner, more trustworthy future for food.
Demystifying vertical farming. Transforming a ‘WTF?’ concept into a ‘Wow!’ revelation.
About
This work helped articulate Plenty’s mission through a unified visual system, translating complex ideas of sustainability and technology into a clear, relatable, and forward-looking brand experience.
Services
Evolution and expansion of the brand’s visual language
Design of campaign visuals and digital content
Creation of motion assets for product and institutional communication
Production of assets for social media, website, and newsletters
Integration and art direction around Spencer Lowell’s photography
Ongoing collaboration with the internal design team to ensure consistency and production efficiency
Credits
Design & Motion Design:
Ismail Fikri
Pierre-Ange Aznar
Lead Designer Plenty:
Carlos Oliveras Colom
Photography:
Spencer Lowell
