Roam,
Clothes for Every Wear, Everywhere.
Branding
Art Direction
Motion Design
Roam is a Hong Kong-based apparel brand blending technical performance with refined design, a concept defined as “techlegance.” Under the creative direction of Practice Theory (Singapore), I contributed to the creation of the visual identity system, establishing guidelines, templates, packaging, and photographic art direction to express the brand’s balance between precision and ease.
Celebrating everyday journeys and Everywear along the way.
Igniting the spirit of exploration, designing for city dwellers roaming Everywhere life unfolds.
About
The identity system gave Roam a distinctive, modular framework capable of adapting across print, digital, and retail environments, embodying the brand’s philosophy of understated innovation and contemporary craftsmanship.
Services
Definition and development of the visual identity system
Creation of guidelines and layout principles
Design of templates for print and digital applications
Packaging design and product adaptations
Art direction for photography and stylistic framing
Production of assets to support the brand launch
Credits
Design & Direction Artistique :
Ismail Fikri
Pierre-Ange Aznar
Creative Direction :
Practice Theory
Photography:
Thanuth Sawangjaeng
