THE PEARL™,
Self-Therapy Reimagined.
Branding
UI Design
Web Design
Motion Design
THE PEARL™ is a conversational AI app designed to support mental health and personal growth through reflective dialogue. I led the brand design phase, defining the positioning, identity system, and visual language to express the product’s calm, human-centered essence. The work extended across the investor pitch deck, website (designed and integrated on Framer), and initial app UI explorations, establishing a cohesive and scalable brand foundation.
Shaping a web journey that slows you down to tune you in.
Exploring a calm digital experience that guides without pushing.
About
The resulting brand identity positioned THE PEARL™ as a new kind of digital ritual, a space for introspection and self-connection. Through a minimalist yet emotionally resonant design system, the brand bridges technology and care, setting the tone for future product and content evolution.
Services
Brand positioning
Development of the visual identity system
Art direction and visual concept
Investor pitch deck design
Website design and Framer integration
Creation of UI elements for early product explorations
Credits
Brand Design :
Ismail Fikri
Pierre-Ange Aznar
Web Design & Framer Integration :
Ismail Fikri
